When Brainstorming Evokes Action
- Shandy Welch
- Feb 18
- 1 min read

Me: “Mmmm, maybe we should transplant this lavender over to the larger garden…”
Thirty minutes later…
Me: “WHAT did you just do?”
Husband: “I transplanted it like you said.”
Me: “I didn’t say to transplant it. I was just thinking about transplanting."
I walk away.He stands bewildered.
The famous disconnect.
We’ve all done it.
What feels like casual ideation to you can land as instruction to someone else. Especially
when there’s a power imbalance. (Yes, I am the boss!)
A leader shares an off-the-cuff idea.
A CEO muses a new concept.A physician wonders about best practice.
Two weeks later, someone has built an entire strategy around a comment that was never meant to be a directive.
The cost?Time. Energy. Trust.
The fix is surprisingly simple: label the conversation.
Set the frame before the content.
If there is a power imbalance, the responsibility is yours. Clarity is leadership.
Start with intention:
"Today is a brainstorming conversation — no action yet.”
“I’m just brainstorming here…”
“Pencils down, we are just playing with ideas here…”
And end with alignment.
WWW: Who does What by When.
Before anyone leaves, confirm:
What decisions were actually made?
What actions (if any) are expected and by when?
Who owns the next step?
Example:
“Thank you for being here. To be clear, today is pure brainstorming — no action. Next week we’ll decide what moves forward.”
Assumptions disappear when intention is named.
And, the lavender stays planted until the frost thaws.




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